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Marketing Case

Taro Yuan x 7-ELEVEn cross-border cooperation Taro Milk

  • 2022-01-14

 

Taro Yuan will make a new attempt in 2022 and cooperate with 7-ELEVEn for the first time.

The perfect fusion of taro and milk creates a taro drink that can make taro lovers crazy for 24 hours.

The combination of traditional crafts and carefully selected local ingredients.

The carefully selected local taro is steamed, crushed, and pressed to make taro mash, which releases the aroma of the taro itself.

With the addition of specially selected milk, it perfectly presents a flavor full of layers. The taste is rich and smooth, and the end of the flavor is sweet but not greasy, which symbolizes the continuation of this happiness to the end.

 

Create a taro-lover emergency room
In 2022, taro lovers will no longer feel lonely for a moment. We are waiting for you at 7-ELEVEn for 24 hours to solve your miss about taro.
From January 12, the exclusive “Taro Yuan Taro Milk” will be launched at the store, with a sales price of NT$38.

From January 12 to January 16, 21% off for two pieces and 25% off for three pieces of designated items. From January 17 to February 8, the early adopter price is NT$35.

Hidden Food Lab

Drinking hot taro has a richer aroma and better taste. Don’t miss it if you suffer from severe taro addiction.

https://www.walkerland.com.tw/subject/view/315805

https://udn.com/news/story/7186/6017473

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