The story began with a purple entrepreneurial dream of a couple…
Eason Liu, who has the childlike smile, and Becky Zheng, who is simple-minded, both always discuss the dream of entrepreneurship. “We should choose our favorite thing to start up.” They said. The boy loves dessert, and the girl likes taro, so the business began with Taro Balls.
In Yunlin Dounan Market, they started their own entrepreneurial road, and at that time, Eason Liu was still working in the company of Japan, but came to the vendor to help after getting off the graveyard shift, while Becky Zheng took small window to send the DM along the road. In the very beginning, sometimes the daily turnover was even only NTD500 a day, but they did not choose to give up. Although they had already researched and modified the flavor many times, the business was not improved. “The reason must be that our Taro Balls are not delicious enough.’’ Eason Liu and Becky Zheng said, and then they just recalled the Grandma Handmade Taro Balls in Jiufen old street. The taste of Taro Balls was unforgettable, so they decided to meet the grandma again. Moreover, they would like to find the secret of Taro Balls and learn how to make the Taro Balls in the excellent proportion.
Finally, they received the technique from the grandma, but two questions were still in Eason Liu’s heart. The questions were how to make the Taro Balls still chewy in the ice desserts and how to make the Taro Balls which can be put into a cup like bubble tea that people can drink when shopping or walking.
To solve those questions, it took many years, and finally the receipt was adjusted to make the Taro Balls chewy in ice desserts for at least 30 minutes. Moreover, the Taro Balls were also reformed in the size of pearls, which allows the customers who like Taro Balls to eat the handmade Taro Balls freely and easily. The most inspiring issue is that the Mini Purple Sweet Potato also obtained the patent in Taiwan in the meantime.
In the most terrible period of initial entrepreneurship, Eason Liu and Becky Zheng changed from lovers to a family, and then became the best partners in entrepreneurship.
Via more than 10 years of hard working, the couple obtained the rich and sweet results finally. Franchise store had increased 30 branches in 2019. Although COVID-19 pandemic was severe in the year, Taro Yuan while became the dark horse for franchise chains in Taiwan, and the number of our shops exceeded over 140 in 2020 within a single year, which is the fastest expansion in Taiwan’s 2020 Beverages and Desserts Showcases.
Currently, more than 800 tons of taro and 500 million Taro Balls have been used and sold. This number is still growing every day and is close to the number of planets in the Milky Way. From a market stall to the countless number of taros like the planets in the Milky Way, this is the tough journey to fulfill a purple dream.
Until now, if Eason Liu feels stressful and tired, he is still used to eating dessert. While eating, he has a pure smile and always makes people feel like he is still a big boy.
A Moment of Innocence
Brand History
The number of Taro Yuan stores around Taiwan exceeded 200
Taro Yuan’s Dounan Enterprise Headquarters was completed (covering 990 square meters area) with cold chain, warehousing, logistics, and administrations for overseas expansion.
In 2021, Taro Yuan brand has been the yearly franchised dark horse with more than 140 branches.
In 2020, Taiwan’s first store combined fruit and taro.
Taro Yuan Franchise Headquarters was formally established
In 2018, Taro Yuan 2.0 version was created, the number of franchised stores exceeds 50.
Mini Purple Sweet Potato was launched in 2017 and getting patented in Taiwan.
In 2015, the “Taro Yuan” brand was established, and the Yunlin Dounan Taro Yuan flagship store was opened.
The first Taro Balls ice shop was born in 2011.
In 2010, the development of Taro Balls for production was started and researched.
The first food stall was founded in Dounan Market.
Taiwan’s taro professional shop
Global franchise opportunities are here
