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【7 October 2026 ── Hong Kong】
Autumn is the perfect season to savour the rich, creamy sweetness of taro paste. This autumn, 7-Eleven presents a delightful taro indulgence as its own brand, 7-SELECT, teams up with renowned Taiwanese taro dessert specialist “Taro Yuan” for the first time, bringing an exclusive collection of limited-time desserts, baked treats and specialty drinks to customers.
Founded in 2005, Taro Yuan has become renowned for its rich and creamy taro paste, handmade taro balls and grass jelly. With stores extending overseas, the brand has established itself as one of the leading names in Taiwanese-style taro desserts and is affectionately known as the “Taro Specialist.”
The **7-SELECT x Taro Yuan** collection features 10 specially crafted taro creations, bringing together the classic Taiwanese flavour of taro paste with a selection of 7-SELECT’s popular desserts and baked treats. Made with carefully selected, premium-quality taro paste, the collection offers a rich and satisfying texture that is smooth, creamy and naturally sweet without being overly rich.
The new range includes the delicately crafted “Taro & Milk Mochi Tart” and “Taro & Mochi Waffles”; indulgent favourites such as “Taro Pudding”, “Taro Basque Cheesecake”, “Taro Paste Mochi Soft European Bread”, “Taro Cream Steamed Cake” and “Taro & Mochi Steamed Bun”; as well as savoury-sweet Taiwanese-inspired creations including “Grilled Taro Salted Egg Yolk Cheese Toast” and “Taro, Meat Floss & Salted Egg Yolk Hot Wrap”. Rounding out the collection is the “Taro & Coconut Milk Drink”, offering a rich and satisfying blend of flavours.
With a tempting selection covering breakfast, afternoon tea and post-meal desserts, the collection is set to satisfy the cravings of taro lovers everywhere!
In addition, 7-Eleven’s own brand 7CAFÉ is adding an extra treat to the collaboration with the 7CAFÉ x Taro Yuan Taro Frappe. Smooth, creamy and rich in taro aroma, it is a must-try for all taro lovers!
The 7-SELECT x Taro Yuan collection and 7CAFÉ x Taro Yuan Taro Frappe will officially launch at 7-Eleven stores from 7 October. Taro and dessert lovers are invited to seize the opportunity and visit the nearest 7-Eleven to experience the unique charm of these delightful Taiwanese-style desserts!
🎁7-SELECT x Taro Yuan Product Details:
7-SELECT x Taro Yuan Taro & Milk Mochi Tart ($18 / piece) The Taro & Milk Mochi Tart is made with two varieties of Taiwanese taro paste, creating layers of delicate taro aroma in every bite. At the centre of the tart is a soft and chewy milk mochi filling, adding an indulgent texture and a delightful surprise. The tart is topped with taro paste delicately piped into the shape of French rose petals, creating an elegant light-purple rose design that makes this treat as beautiful as it is delicious.
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7-SELECT x Taro Yuan Taro & Mochi Waffles ($16 / piece)The Taro & Mochi Waffles feature a Japanese-style baked waffle shell with a light and fluffy, cloud-like texture. Filled with rich taro paste and soft, chewy mochi, each bite offers layers of contrasting textures, combining a delightfully chewy bite with a smooth and delicate taro filling for a satisfying double treat.
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7-SELECT x Taro Yuan Taro Pudding ($18 / piece) The top layer of the Taro Pudding is made with premium Hokkaido milk and rich taro paste, creating a smooth, melt-in-the-mouth texture with delicate taro notes complemented by the rich creaminess of milk. The bottom layer features a creamy milk pudding filled with Taro Yuan’s signature rich taro sauce, creating a delicious combination of flavours and textures that is sure to delight every taro lover.
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7-SELECT x Taro Yuan Taro Basque Cheesecake ($28 / piece) Rich and creamy Basque cheesecake meets subtly sweet taro paste for a perfectly balanced flavour. Made with high-quality cream cheese, its rich, velvety texture beautifully complements the delicate aroma of taro.
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7-SELECT x Taro Yuan Taro Paste Mochi Soft European Bread ($12 / piece) Made with the Japanese tangzhong technique, this soft and moist European-style bread is filled with smooth taro paste and chewy mochi. With a perfectly balanced sweetness, each bite offers a delightful combination of softness and chewiness.
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7-SELECT x Taro Yuan Taro Cream Steamed Cake ($13 / piece) Made with Japanese trehalose to lock in moisture, this steamed cake has a soft and fluffy texture. Filled with smooth taro cream, every bite delivers a rich and fragrant taro flavour.
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7-SELECT x Taro Yuan Taro & Mochi Steamed Bun ($17 / piece)The fluffy steamed bun is filled with rich taro paste and stretchy, chewy mochi, creating a delightful contrast of soft and chewy textures. Simply microwave and enjoy its warm, fragrant aroma and indulgent taro flavour.
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7-SELECT x Taro Yuan Grilled Taro Salted Egg Yolk Cheese Toast ($21 / piece) Grilled to a lightly crisp, aromatic finish, this toast is filled with smooth Taro Yuan taro paste and savoury salted egg yolk. The irresistible sweet-and-savoury combination delivers a distinctly Taiwanese flavour in every bite.
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7-SELECT x Taro Yuan Taro, Meat Floss & Salted Egg Yolk Hot Wrap ($20 / piece) Savoury salted egg yolk and meat floss blend with sweet taro paste and creamy milky notes for a delicious sweet-and-savoury combination. Packed with a generous filling, this satisfying hot wrap is perfect for breakfast or afternoon tea.
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7-SELECT x Taro Yuan Taro & Coconut Milk Drink ($16 / bottle) Made with premium coconut milk, this smooth and creamy drink has a delicate coconut aroma and a touch of sweetness. With satisfying richness and balanced sweetness, it makes for a deliciously indulgent treat. |
7-SELECT x Taro Yuan Product Details:
7CAFÉ x Taro Yuan Taro Frappe ($25 / cup) Made with premium taro to preserve its natural aroma and smooth, creamy texture, this refreshing frappe offers a perfectly balanced sweetness. Blended with fragrant taro and warm milk, every sip delivers a rich and comforting taro flavour that is sure to delight
7CAFÉ x Taro Yuan Taro Frappe – Available at the Following Stores: https://qr1.be/8196D2
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*Available from 7:00 a.m. on 7 October 2026 until further notice. Selected products are available only at designated stores. Products are subject to availability and while stocks last. Prices at Hong Kong stores are stated in Hong Kong dollars (HKD), while prices at Macau stores are stated in Macanese patacas (MOP). In case of any dispute, the prices displayed at individual stores shall prevail. Product images are for reference only. 7-Eleven reserves the right to make the final decision on all matters relating to this promotion.
Media Enquiries, Please Contact:
7-Eleven Hong Kong and Macau
Horace Li
TEL:(852) 2299 1049
Email:horace.li@dfiretailgroup.com
7-Eleven Hong Kong and Macau
Sophie Cheung
TEL:(852) 2299 1064
Email: sophie.cheung@dfiretailgroup.com
◖Facebook | https://www.facebook.com/taroyuan.official
◖Instagram | https://www.instagram.com/taro_yuan.official/
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