”The store design that grows from the Taro Balls dessert” is the 4.0 version of the new concept store flags in the Yizhong Shopping District in Taichung！
The 4.0 version of the Take-out store was opened in the Yizhong Shopping District in Taichung, a zero-contact take-out store featuring “take it and go, drink in hand”!
The new image uses the impression of desserts, with milk-white and taro purple as the key visual of space, and the soft shape of the ceiling flows into the store from the street shelter as milk; the purple counter is three pieces of taro that are close to each other.
The fillet shape of processing and unique artistic paint surface present the chewy and dense taste of taro and taro mash; you may wish to look up when you are waiting for a meal, and there are full of mini taro balls and mini purple sweet potato floating on the ceiling, apply in the form of a light box to show the colorful view from the bottom of the cup, combined with the glass output behind the counter, stacks the taste and characteristics of Taro Yuan desserts and rich ingredients.
▲Picture story：Taro Yuan, the 4.0 version of the new store-type flag in the Yizhong Shopping District of Taichung, challenges the new business model with a bright and childlike style and mainly promotes the “to-go” beverages.
The 4.0 version of store type alters the logo image from the previous brush-like characters and dark blue logo to soft taro purple with Japanese-style characters, especially for the “Taro Yuan” character, which “清” the concept of water and land, and “原” combined with Japanese-sense character, echoing the “いも” the taro trademark, presents a more elegant line entirely, expressing admiration and nurturing for Taiwan’s land and water resources.
The childlike design symbolizes that Taro Yuan never forgets his original intention. Local ingredients combined with the characteristics of hand-shaken drinks have been promoted to the international hall and become the glory of Taiwan’s taro.
▲Picture story：Taro Yuan, the 4.0 version of the New Store Logo, has more elegant tag lines, which contain the sentiment for the land of Taiwan.
Picture：Taro Yuan provide / space spatial planning: seed spacelab co./ photograph：LIN GU JIA XIAN
Yizhong Shopping District of Taichung has promotion constantly
How to get：
1.During the trial operation, join the official Line and receive an NT$10 coupon; the discount lasts 11 days.
Join the Yizhong branch store official Line and get an NT$10 Line online coupon immediately, which is only available during the trial operation period from August 16 to August 26.
2.Opening celebration: Buy one, get one free for three consecutive days.
①Taro Milk Sago Smoothie, buy one get one free, limited to 200 sets on August 27.
②Taro Yuan House special buy one get one free limited to 200 sets on August 28.
③Powered Milk Tea with Taro & Peanuts & Grass Jelly and Taro Green Milk Tea Special buy one get one free, limited to 200 sets on August 29.
④Drinks of value more than NT$30 could enjoy an NT$10 discount on August 30th.
⑤Drinks of value more than NT$30 could enjoy an NT$10 discount on August 31st.
During the opening event：Join official Line could get 10 pcs NT$10 of Line online coupons immediately; the period is from 9/1 to 10/30
Customers can use one discount coupon when they spend over NT$50, two discount coupons when they spend over $100, and so on.
◖Yizhong branch store’s official line | https://lin.ee/uOvzhwX
◖Yizhong branch store official Line identification | @471otkie