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Marketing Case

Who knew brown sugar could be this fragrant? Featuring carefully selected artisanal brown sugar paired with Tapioca Jelly and Roasted Wheat Flour, Taro Yuan’s “Okinawa Brown Sugar Season” transforms craftsmanship into an unforgettable sip of sweetness.

  • 2026-04-17
🟫Okinawa Brown Sugar Season | Crafted by Artisans, Selected with Care👨‍🍳

A sip of brown sugar, sweetness slow-crafted by hand.

ひとくち、やさしい甘み。

The kind of sweetness that lingers in memory is never just a fleeting taste on the tongue, but the deep, caramelized aroma shaped by time and slow simmering. Taro Yuan’s “Okinawa Brown Sugar Season” infuses time into every flavor, distilling artisan craftsmanship into a pure, unforgettable sip.

 

🟤 The beauty of carefully selected brown sugar lies in its depth of aroma

No rushing, no shortcuts—slowly stir-fried and repeatedly simmered, allowing every drop of syrup to naturally release its rich caramel notes and gentle sweetness. Each piece of brown sugar is rigorously selected, all to bring you the finest flavor possible.

✔Sweet without being cloying
✔Naturally rich caramel aroma

 

🟧New Arrival | Tapioca Jelly — The Perfect Pairing with Brown Sugar

For this Okinawa Brown Sugar Season, the all-new Tapioca Jelly makes its debut. Soaked in brown sugar, allowing the rich sweetness to seep into every bite, delivering a soft, chewy texture along with the deep, aromatic richness of brown sugar.

 

🌾Classic Roasted Wheat Flour | The Most Nostalgic Flavor

If brown sugar is the foundation and Tapioca Jelly is the texture, then Roasted Wheat Flour is the emotion. Carefully selected traditional roasted wheat flour, with its gently toasted grain aroma—not overpowering, but instantly nostalgic the moment it touches your palate.

 

 

【🍧 Brown Sugar Shaved Ice Series|黒みつかき氷シリーズ】

🔢  Menu Items

Brown Sugar No.1|黒みつ No.1|

(Mung Beans, Taro Balls, Fresh Taro, Boba, Brown Sugar Tapioca Jelly)

Brown Sugar No.2|黒みつ No.2|
(Kidney Beans, Taro Balls, Fresh Taro, Boba, Brown Sugar Tapioca Jelly)

Brown Sugar No.3|黒みつ No.3|

(Adzuki Beans · Taro Balls · Fresh Taro · Boba · Brown Sugar Tapioca Jelly)

 

Price:

Northern Taiwan NT$85 / Southern Taiwan NT$75 / Eastern Taiwan NT$75


Brown Sugar No.4|黒みつ No.4(オリジナル)|

(4 toppings to be selected)

 

Price:

Northern Taiwan NT$95 / Southern Taiwan NT$85 / Eastern Taiwan NT$85

*Image shown is Brown Sugar No.4

#Pure Aroma|純粋な香り

Carefully selected brown sugar drizzled over refreshing shaved ice, releasing its natural caramel richness. Tapioca Jelly fully absorbs the brown sugar, delivering a soft, chewy, and bouncy texture— the kind of flavor that makes you pause after every bite.

﹍ A classic pairing of brown sugar × Tapioca Jelly texture ﹍

 

 

【🫘Brown Sugar Fresh Milk w Adzuki Beans & Tapioca Jelly|黒みつあずき粉粿ミルク】**No additional toppings allowed**

Price:

Northern Taiwan M$60; L$75 / Southern Taiwan M$55; L$70 / Eastern Taiwan M$60; L$75

🥛#Rich & Mellow|まろやかミルク

Some drinks taste sweet, but this one feels like comfort in a cup. Creamy Adzuki Beans paired with rich fresh milk, layered with the subtle caramel notes of brown sugar and the chewy texture of Tapioca Jelly. The mellow sweetness of brown sugar, the aroma of red beans, and the smoothness of milk

﹍come together in a multi-layered, comforting experience﹍

 

 

【🟫 Brown Sugar Tapioca Jelly w Roasted Wheat Flour|黒みつ麺茶粉粿】

Price:

Northern Taiwan $50 / Southern Taiwan $49 / Eastern Taiwan $50

#Classic Flavor, Upgraded|きな粉のやさしい香り

When the caramel richness of brown sugar meets carefully selected Roasted Wheat Flour, this warm, nostalgic flavor takes you straight back to childhood. The toasted grain aroma and deep caramel notes layer together, creating a taste you instantly recognize the moment it hits your palate.

﹍ A pure, classic pairing of brown sugar × Roasted Wheat Flour ﹍

 

 

🌕 Seasonal Limited Sweet Series
────────────────────────

New Release Campaign | Limited Time Only

| Carefully Selected Brown Sugar × Tapioca Jelly × Traditional Roasted Wheat Flour |

Not created to chase novelty, but to sincerely deliver the craft of making desserts with care. Some kinds of sweetness aren’t defined by the season— but understood the moment you taste them.

────────────────────────

⏰Launch Period: April 21, 2026 ~ While supplies last

⏩ Campaign Link: https://www.facebook.com/taroyuan.official/

 

 

 

 

⚠️ Notes:
1.Limited quantities available; while supplies last.
2.Regional classification: Northern region – Taichung and above (including Sun Moon Lake store);Southern region – Yunlin, Chiayi, Changhua, Nantou, Tainan, Kaohsiung, and Pingtung
3.Online ordering availability depends on participating store locations.
4.Images are for reference only; actual products may vary.
5.Taro Yuan reserves the right of final interpretation and may add, remove, revise, or modify the promotion as necessary.
6.For more details, please follow Taro Yuan’s official website and social media pages.

 

 

◖Facebook | https://www.facebook.com/taroyuan.official
◖Instagram | https://www.instagram.com/taro_yuan.official/

 

#清原#芋圓專賣店#芋頭 #芋の專門家 #甜品專賣 #芋頭甜點

#沖繩黑糖季 #黑糖 #粉粿 #麵茶 #職人手作

#TaroYuan #bubbletea #Taiwan #foodie #delicious

 

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